Greetings and Happy New Year!
I’m excited to announce the launch of Bounce, the official blog for my burgeoning content marketing consulting firm, Bahafis Creative. Inspired by the Pinterest boards I’ve been curating for the company over the last few weeks, Bounce is a space where you can discover ideas, novel approaches, and tools regarding the growing field of content marketing.
So, what is content marketing? Some new fandangled phrase for marketing and PR.
Kinda sorta. In a nut shell, it’s all the stuff used to tell a brand’s story. For example, when you land on a company’s website, Facebook fan page, Twitter feed, video, or blog, the goal is to encourage visitors to stay for a spell by giving them a reason to learn more about the organization’s brand, people, values, mission, products, and services. The content marketing tactics used vary widely, however, those with the most bang for your buck fall into the following categories (at least for now):
- stories (i.e., article, infographic, slideshows, etc.)
- videos (i.e., mini-documentaries, webisodes)
- social media (i.e, Facebook, Twitter, Instagram, Pinterest)
- events (in-person and virtual)
If done well, visitors will be so enticed by the compelling, witty, and versatile sights and sounds of the company’s many stories, they’ll eventually show their appreciation by engaging in some sort of way (i.e., a Facebook like or comment; a Twitter follow or RT; a blog repost or comment, eNewsletter subscription, eBook download, product/service purchase, etc.).
For an interesting take on how content marketing has been and continues to be used to ignite one legendary hip-hop group’s brand and keep fans tuned-in, bounce to my post Wu-Tang Clan Personifies Content Marketing.
Thanks for reading and I wish you a peaceful, positive, and productive new year and beyond. Now let’s bounce!