The PR Crypt

How Apple responds to a PR nightmare

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While some would say it’s a wise move, others would say never admit to failure. Keeping in line with the ‘move to the beat of my own drum’ culture Apple has come to be known for, Tim Cook offers an apology for the failed map app that’s triggered an avalanche of complaints.

Read full story on my Storify page.


After reading the comments regarding Tim Cook’s apology letter, I thought to myself,

what would Steve’s critique of Tim’s letter look like if he were still alive?

PR Crypt: Apple’s comedy/tragedy

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Strange Coincidence

Here’s a fiendish tale I thought deserved some attention given today’s historic occasion!

Strangely, the same day Apple’s stock price hit a mouth watering $500, it also announced its request to have the Fair Labor Association begin conducting special voluntary audits of its final assembly suppliers, including Foxconn factories in Shenzhen and Chengdu, China.  This announcement comes after a recent report in the New York Times examining the dangerous conditions workers are subject to in Apple’s iPad and iPhone factories in China and the fatal accidents that could’ve been prevented. Read more.

Apple redefines reality Fair Labor Association Begins Investigation of Foxconn

Tales from the PR Crypt

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Spawned by my fascination of how company’s get themselves into and out of PR messes, I bring you Tales from the PR Crypt.”  Check out my first post about the evolving saga between Susan G. Komen for the Cure and Planned Parenthood.

Susan G. Komen Statement

Susan G. Komen: Setting the Record Straight