My Posts

Do I have to wear a wig to get a job?

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Prezi - Bahati's Kinky Curly Memoirs

Early last year, my mom suggested that I wear a wig to job interviews because she thought my short haircut might hinder my chances of being employed in this tough economy.

Her rationale was simple. In her era, it’s a known fact that African-American women with short, natural haircuts turn hiring managers off because their appearance is threatening and less feminine. Regardless of the woman’s skills or personality, long, straight hair usually equates to beauty, intelligence, and success.

My initial response was:

Now mother, let’s not walk down that road again!

As I pondered her well intentioned recommendation, I thought to myself, we should discuss it. After all, your skills and personality are not the only attributes you’re judged on during an interview.  In fact, your outward appearance may trump your skills at some companies.

From the soulful words of Stevie Wonder, thinking back on when I, was a little nappy headed girl, I reminded her of how she and my dad raised me in one of the most eclectic and nonconforming cities in the world, San Francisco. The city by the Bay exposed me to a wide swath of nationalities, lifestyles, and people of all economic statuses who expressed themselves in a variety of ways. While some of those ways in some societies today would turn a potential employer off, or worse, land them in jail, I’ve met too many people in my life who’ve not conformed for the sake of fitting in.

On the other hand, when confronted with competition from more than 9 million unemployed boomers, millennials, and my own Gen X comrades, perhaps now was the time to conform.

Ultimately, I decided not to wear a wig to the interview of my most recent position and was hired for what was in my head, not on top of it.

Have you ever conformed to fit into an organization’s culture, or, to be excepted by someone you thought wouldn’t find you desirable? If so, did it make you feel true to yourself or dishonest?

Let’s Bounce!

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Greetings and Happy New Year!

I’m excited to announce the launch of Bounce, the official blog for my burgeoning content marketing consulting firm, Bahafis Creative.  Inspired by the Pinterest boards I’ve been curating for the company over the last few weeks, Bounce is a space where you can discover ideas, novel approaches, and tools regarding the growing field of content marketing.

Outbrain Report: The State of Content Marketing, 2012

So, what is content marketing?  Some new fandangled phrase for marketing and PR.

Kinda sorta.  In a nut shell, it’s all the stuff used to tell a brand’s story.  For example, when you land on a company’s website, Facebook fan page, Twitter feed, video, or blog, the goal is to encourage visitors to stay for a spell by giving them a reason to learn more about the organization’s brand, people, values, mission, products, and services.  The content marketing tactics used vary widely, however, those with the most bang for your buck fall into the following categories (at least for now):

  • blogs
  • stories (i.e., article, infographic, slideshows, etc.)
  • videos (i.e., mini-documentaries, webisodes)
  • eNewsletters
  • social media (i.e, Facebook, Twitter, Instagram, Pinterest)
  • events (in-person and virtual)

If done well, visitors will be so enticed by the compelling, witty, and versatile sights and sounds of the company’s many stories, they’ll eventually show their appreciation by engaging in some sort of way (i.e., a Facebook like or comment; a Twitter follow or RT; a blog repost or comment, eNewsletter subscription, eBook download, product/service purchase, etc.).

For an interesting take on how content marketing has been and continues to be used to ignite one legendary hip-hop group’s brand and keep fans tuned-in, bounce to my post Wu-Tang Clan Personifies Content Marketing.

Thanks for reading and I wish you a peaceful, positive, and productive new year and beyond.  Now let’s bounce!

It’s the new crack, but it’s NOT wack

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Paying a tongue-in-cheek homage to this week’s launch of yet another addictive Apple product that will undoubtedly sell millions within the first day, I was inspired to create this graphic to display the seemingly fiend like behavior some people have towards Apple products.

Apple iPad Mini meme

How Apple responds to a PR nightmare

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While some would say it’s a wise move, others would say never admit to failure. Keeping in line with the ‘move to the beat of my own drum’ culture Apple has come to be known for, Tim Cook offers an apology for the failed map app that’s triggered an avalanche of complaints.

Read full story on my Storify page.

UPDATE

After reading the comments regarding Tim Cook’s apology letter, I thought to myself,

what would Steve’s critique of Tim’s letter look like if he were still alive?

Friends helping friends succeed

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I met my best college mate, Mel, the first day I moved into our college dorm, which also happened to be my 18th birthday. Fast forward 18 years and we’re still supporting one another. Only now it’s not exam time, it’s get a job time. And what better way to show our support while capitalizing on our talent than to barter our services. In exchange for a revamped resume, I designed the career infographic below. Seems like a fair trade.

melissa-pereira-career-infographic