How Apple responds to a PR nightmare

Posted on Updated on

While some would say it’s a wise move, others would say never admit to failure. Keeping in line with the ‘move to the beat of my own drum’ culture Apple has come to be known for, Tim Cook offers an apology for the failed map app that’s triggered an avalanche of complaints.

Read full story on my Storify page.

UPDATE

After reading the comments regarding Tim Cook’s apology letter, I thought to myself,

what would Steve’s critique of Tim’s letter look like if he were still alive?

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